13 Frames Direct Alternatives

EZContacts is an online retailer that specializes in prescription eyewear, contact lenses, and designer sunglasses. The company maintains a constantly stocked inventory of popular optical and contact lens brands like Proclear, SofLens, Acuvue, PureVision, Biomedics, and Air Optix. EZContacts also offers a wide selection of eyewear from brands like Oakley, Kate Spade, Ray-Ban, Nike, and Liberty Sports.

Firmoo is an online retailer that sells both prescription and non-prescription lenses, along with eyewear accessories. The company offers virtual try-ons and free scratch-resistant coatings on lenses. Firmoo provides a broad selection of frames to suit various tastes, with options to customize lenses with polarization, tints, and other features. However, Firmoo does not carry brand-name frames.

SportRx is a company focused on offering prescription glasses for a variety of sports activities, catering to men, women, and children. In addition to everyday eyewear, it provides lenses in materials like Polycarbonate (lightweight and impact-resistant), Trivex (for enhanced clarity), High-Index 1.67 (best for indoor activities), and High-Index 1.74 (the thinnest and lightest prescription lens).

Eyeconic is an online platform selling eyeglasses, sunglasses, and contact lenses for both children and adults. It offers an extensive range of eyewear brands and also accepts various types of insurance. Prescription and frame selections play a significant role in determining the cost of glasses, and Eyeconic features new arrivals from brands like Oakley, Jones New York, Nike, Calvin Klein, and Kate Spade.

Target Optical provides a wide variety of affordable eyeglasses and contact lenses. With numerous options available, it ensures customers save time and money. Additionally, hundreds of Target stores have Optical departments offering eye exams performed by licensed optometrists, alongside glasses and contact lenses.

Ray-Ban has been a leader in functional and advanced eyewear since 1937. Known for UV-protected lenses, Ray-Ban’s eyewear absorbs about 85% of visible light and blocks most blue light, offering natural vision with no distortion of colors.

39DollarGlasses, established in 2000 by optometrists, is a New York-based online retailer offering glasses, sunglasses, and contact lenses starting at $39. The site also offers more premium frames and additional costs for features such as anti-reflective coatings, transition lenses, bifocals, and progressive lenses. 39DollarGlasses is also partnered with the ChildSight program run by Helen Keller International.

Oakley, founded in 1994 and based in Lake Forest, California, is known for its high-performance eyewear and sunglasses for athletes. Acquired by Luxottica, Oakley specializes in sports-specific eyewear with frames that offer superior grip to stay in place during intense activity. The brand offers a variety of frame shapes, including full-rim, semi-rim, and rimless options.

GlassesUSA is an online retailer offering a wide selection of prescription eyewear and contact lenses. By eliminating the middleman, it provides a cost-effective shopping experience. GlassesUSA categorizes frames by designer, gender, shape, color, and trends, allowing customers to easily find what they need.

Warby Parker, based in New York City, is an online retailer that offers prescription eyeglasses, sunglasses, and contacts. The brand also has locations across the U.S., where customers can try on glasses or pick up their orders. Warby Parker features a variety of lenses, including polycarbonate, high-index options, light-responsive lenses, and blue-light-blocking lenses.

Zenni Optical, founded in San Francisco in 2003, is an online retailer specializing in prescription glasses and sunglasses. By selling directly to customers, Zenni Optical keeps prices low while offering a wide selection of frames, lenses, and UV protection without additional costs.

Liingo Eyewear provides both prescription and non-prescription glasses, with options including sunglasses and blue light lenses. The platform also offers frames without lenses and accommodates prescriptions ranging from -14.00 to +6.00 in the sphere, with cylinder ranges from -3.75 to +3.75, for a total prescription strength of no more than -14.00.

EyeBuyDirect is a retailer offering both prescription and non-prescription eyewear for men, women, and children. The site features a wide range of frames, with options for virtual try-on before purchase. EyeBuyDirect offers affordable pricing, popular designer brands, and a variety of lens options.